Our Story

Welcome aboard!
 

My name is Joel, and I was a New England based Commercial Fisherman for nearly 25 years. 

Traditionally every year I would follow the fish and/or lobster as they migrate, sailing out of dozens of ports and harbors spanning Maine, New Hampshire, Massachusetts, Rhode Island, New Jersey, Virginia and Alaska.

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2020 however, was a very different year, with a very different set of obstacles to overcome.

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Because the lobster industry was considered "essential", we continued to operate as if it was business as usual. But with all the restaurants being forced to close their doors, and with all the flights grounded it didn't take long for the lobsters to pile up at the dock with nowhere to go.

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So as is the case when the supply of any product far exceeds demand, the price crashed. 

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But it wasn't until everyone's life consisted of a rigorous schedule of going to work and going directly home, or just plain old staying home, was I asked countless times where they could get lobsters.

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Only then did it dawn on me that the general population has no idea how to access fresh seafood if the restaurants are closed.

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This gave me an idea; let's sell lobsters directly to the public!

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So as I fished, my wife Viktoriya started selling lobsters in the most centralized location we could think of in the small city of 30,000 that we called home. And that was directly out of the bed of our pick-up truck, in the parking lot of a Mobil station, in downtown Dover, NH.

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Fast-forward 5 years, and we've streamlined it quite a bit! Not only is this now what we do full time, but we've taken our little idea far from the coast of NH. We have been bringing fresh LIVE seafood to markets OURSELVES in over a dozen different States!

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We get everything directly from the fisherman, boat owner, or from the folks who buy it from the fisherman. Either way, every single live lobster we bring is freshly harvested or landed in New Hampshire, ensuring the best possible quality.

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And as everyone knows, you can't get ANY product, any cheaper, than if you buy from the source. So keep in mind, the only time any of what we bring is not hugging the cold waters of the Gulf of Maine, is when we're bringing it all to you!

 

So if you're a seafood lover who wishes they didn't have to break the bank to get the best quality possible, you won't want to miss us when we come to town!

 

Joel and Viktoriya

Farmers Market Lobster

 

We are an American and Ukrainian owned small business. ​​​​​​